The Pitfalls of Not Being Scientific About Science Communication

Dietram A. Scheufele is the Taylor-Bascom Chair in Science Communication and Vilas Distinguished Achievement Professor at the University of Wisconsin-Madison and in the Morgridge Institute for Research and a Distinguished Research Fellow at the University of Pennsylvanias Annenberg Public Policy Center. He is one of the most widely-cited experts in the fields of political communication science communication and science technology policy. His current research examines how algorithmically-curated information environments fundamentally reshape how we all make sense of the world around us. His most recent publications have included work on mis- and disinformation open science and the societal impacts of emerging technologies like AI and CRISPR. Scheufele is an elected member of the American Academy of Arts and Sciences the German National Academy of Science and Engineering and the Wisconsin Academy of Sciences Arts Letters. Scheufele is also an elected fellow of the American Association for the Advancement of Science and the International Communication Association and a lifetime associate of the U.S. National Research Council. He is a recipient of the Chancellors Distinguished Teaching Award at UW the Cornell University College of Agriculture and Life Sciences Young Faculty Teaching Award and the University of WisconsinMadison College of Agricultural and Life Sciences Spitzer Excellence in Teaching Award. Over the course of his career Scheufele has held fellowships or visiting appointments at a number of other universities including Harvard Penn the Technische Universität Dresden the Ludwig-Maximilians-Universität München the Westfälische Wilhelms-Universität Münster and most recently the Universität Wien. His consulting portfolio includes work for DeepMind Porter Novelli PBS WHO and the World Bank. You can find a list of his publications on Google Scholar for more information please visit his personal web page here.,

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