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The good: The Canon PowerShot Elph 310 HS photo quality is excellent for its class and it has a good assortment of shooting options. The bad: The 310 HS has a relatively short battery life and its autofocus in Smart Auto mode can be hit or miss. The bottom line: Snapshooters wanting better photo quality than their smartphone and an 8x zoom lens in a tiny package should certainly consider the Canon PowerShot Elph 310 HS. The Canon PowerShot Elph 310 HS is sort of a misfit camera. Its 8x zoom lens isnt quite long enough to attract people looking to improve on an older ultracompact camera and the lens other qualities arent good enough for photographers who value a wider lens and larger maximum aperture. It seems to serve as an easy way to upsell from the older 5x zoom 300 HS: The 310 HS is only slightly larger but has higher zoom for only 30 more. The 310 also has a larger higher-resolution screen making the deal look sweeter. The 310 HS when it was released in October 2011 was not an update to the 300 HS from February 2011--despite the serial naming. The 300 HS instead will be refreshed as the Elph 320 HS in March 2012 for 279.99 and will have the same lens as its predecessor--5x f2.7-5.9 24-120mm--but gets a new sensor and processor Wi-Fi and a touch-screen LCD. This in turn will probably make the 310s longer zoom and now lower price look attractive to people looking to save money because they dont need Wi-Fi or a touch screen. Yes it seems the 310 HS exists mainly to fill a hole for retailers which shouldnt matter I guess as long as the camera is good. And it is good by the way. Full Review : ,
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